Premium Deck Restoration wanted to start dominating the local market for all things having to do with deck refinishing, deck restorations, deck painting, and repair.
Getting visibility on these subjects was tough because of the 100 pound gorilla know as “HomeAdvisor.” Repeat and referral business wasn’t cutting it anymore, and the guys at PDR wanted to take things to the next level.
First order of Business: Local Search
It was time to get PDR some organic search traffic by optimizing for the keywords that were most important, starting with “Deck Restoration NH” and “Deck Refinishing NH.” Those are the most popular keywords for people looking for the services PDR offers.
Since PDR was unranked in pretty much every category, this was going to be a massive challenge.