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A solution to your traffic problems at your salon.
If you own a salon, then chances are you’re bombarded with tons of marketing opportunities all the time. The trouble is managing all of those things, doing a good job with each, and not going insane in the process! Our process combines many of the marketing initiatives you know you should be doing, but don’t know how. This includes:
- Building your customer email list
- Loyalty programs
- Texting optins and marketing
- Birthday reminders and coupons
- Facebook management and advertising
- Instagram promotion
- Printed materials and flyers
- Free giveaways
- YouTube Marketing
- Website creation and SEO
- Google Ads
Read more below about our integrated marketing techniques to help you get customers through the doors, and keep them coming back!
Text Message Marketing for Salons and Estheticians
Some of your customers will want to receive communication from you via text message. They’ll love the idea of being able to receive special deals and offers directly to their phone, before anyone else! Make it easy for them to do this! For example, let’s say your salon is often slow on Tuesdays and you’re looking to pick up the pace on those days. Imagine being able to quickly send a text to your database with a “Tuesday Only Offer.” Don’t you think you’d be able to fill those chairs?
Give people a reason to join
Growing your text database is often as simple as offering entry into a contest and an immediate incentive for joining. For instance, try giving away a gift set of a popular hair product line or a free mani-pedi. Give away one per month to people who opt in to your text club, and offer to take $5 off their bill immediately upon joining!
Loyalty Programs Work Great in Any Industry!
It is far easier to keep a current customer than to get a new one. Furthermore, it’s easier to raise the average customer lifetime value than it is to recruit new customers. We’ll help you do all of it! But first, we’ll be sure you’re giving people reasons to come back to your establishment more frequently in order to raise lifetime value.
We will implement programs to capture customer contact information and provide them with special offers based on a variety of factors. Further, we will help manage the communication between your business and your customer base so that you can be delivering an interesting, consistent message multiple times per month.
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Birthday Reminders and Offers
There’s one thing that everyone has. One thing we all share. We all have a birthday. Salons that offer a birthday deal can see massive increases in customer lifetime values. We will create text and email birthday campaigns so you can give people a reason to spend their birthday with you. The best part? We handle everything for you! It’s all turnkey, you don’t have to do a thing!
Social Media Marketing For Salons & Estheticians
You know you should be doing it, but if you’re like most establishments, you’re forgetting to keep up on social media. Or maybe you’re doing it once or twice per week, but what a time suck it’s turning out to be!
Well, it doesn’t have to be that way. Posting to your social media is a highly valuable way to keep your visitors engaged and promote your offerings. Furthermore, it’s a great way to bring in new visitors who are similar to your current fans! We’ll handle all of it for you.
Ever been on YouTube trying to figure out how to fix your sink, and see those ads that pop up before the video you want to watch? Those are incredibly effective! And, they’re still relatively inexpensive. We’ll create your YouTube ads and put them in front of tens of thousands of eyeballs every month without you lifting a finger. Everyone who’s using YouTube in your area will know about you… and that’s just about everyone.
Reputation Management & Online Reviews for Salons & Estheticians
We’ll help put a process in place in your business to gain more online reviews so that you can show customers the type of great experience they can expect. Additionally, we can help you respond to all of your reviews, positive and negative.
We’ll also help you get the most out of your Yelp page, Google My Business, and others
Need help keeping up with all the various places people can learn about your business? We’ve got you covered. Our team is trained in helping businesses like yours maximize their presence in Yelp, Google My Business and the other major online players that can impact your sales.
The Out of the Box, Turnkey Marketing Program You've Been Looking For
SEO & Google Ads available in The Next Level & The Dominator Package.
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What do these packages include?
You’ll get the ultimate way to increase customer engagement and loyalty, and we’ll set it all up for you.
You get up to 3 text message promotions per month, where people can text in to join your text/loyalty club. We will provide you with point of sale materials to get people interested, as well as ideas to help get them opted in quickly. We will set up the entire program for you, and give you the ability to send text alerts to those people who sign up. We’ll help you determine a compelling offer which will get people signed up into the program and will provide you with reporting on a monthly basis.
3 Promos per month
Point of sale materials
Promotion ideas and execution
Reporting and feedback
A long-standing list of people who are interested in receiving text messages from you!
500 messages per month, each additional 500 are $50 per month.
We’ll drive people to your loyalty programs using targeted campaigns. This will help you gain email addresses and add to your customer database. Your customers will also get a monthly email blast sent to them as well as birthday promotions.
Includes everything in The Promo, plus:
We’ll set up ads to help you grow your email list
We’ll set up your email blast account through a preferred provider, like Mailchimp or Constant Contact. Additional fees only apply if your email list grows over 1000 contacts
We will send a monthly email blast with loyalty offers to your client base, including customers who are already on your list.
We will send automated birthday reminders to your customer base, offering them a special promotion leading up to their birthday.
This is an amazing program for any business owner who is looking to engage with more customers, bring more customers back for a 2nd and 3rd visit, as well as grow their online reviews. Additionally, this is a great program for anybody who either has a pre-existing website that isn’t being managed properly, or needs a new website to be built and managed.
We will help you get online reviews to improve your online reputation. In addition, we will write responses to all of your customers on an ongoing basis on your Yelp and Google My Business pages. Additionally, we will post once per month on your Google My Business page and optimize your Yelp page for maximum effectiveness.
Includes everything in both The Promo and The Loyal, plus
Online review responses
Yelp management (including creation of review graphics)
Yelp Enhanced Profile management (+$90), which includes video, call to action (such as “Book Now”), slideshow, & more
Google My Business Management & Posting
Online review responses
The Next Level
If you’re looking for help managing your social media including Facebook and Instagram posting, this is the perfect package for you. We will post on your social media profiles 3 times per week. You can still post on your own, or you don’t have to. All we need from you is imagery and anything written which you’d like on your page. Otherwise, we’re handling everything for you!
You get everything in the other 3 packages, as well as:
Advanced Facebook & Instagram Account setup (if needed)
3 posts per week
Facebook and Instagram ads (+$99/mo. and ad spend)
Complete monthly reporting showing engagement, reach, frequency, increase in fan base, and any other metrics which are important to your business.
SEO & Google Ads available under this package at an additional cost. We’re happy to provide you with a custom quote for this.
For the business owner who wants to truly dominate their market, there is The Dominator package. This includes YouTube advertising as well as display advertising. This also includes advanced Yelp advertising management which allows you to advertise on your competitors’ Yelp pages.
The Dominator package gets you everything in the first 4 packages, and in addition you’ll get:
Video and display ad creation (1 video per quarter, 1 display ad per month)
Advanced placement in YouTube preroll for visitors and searchers of your choice (requires ad spend)
Display advertising campaigns on thousands of sites in your local area, targeting the people who are most likely to engage with your brand. (requires ad spend)
Yelp advertising campaigns to help you show up high in Yelp search results and even grab traffic from your competitors’ Yelp pages.
SEO and Google Ads available under this package at an additional cost. We’re happy to provide you with a custom quote for this.
Frequently Asked Questions
How hard is it for the business owner to set this up?
You actually do not need to set anything up. Depending on which package you choose, there will be varying degrees of information gathering and permission graning, but otherwise we’re going to handle everything.
What if I don’t already have Instagram, Facebook, Yelp or Website?
Nothing to worry about, we’ll set them up for you and manage them if you choose that option package
How often will I receive reports of how my campaign is doing?
You’ll get a monthly report of your account activity, new email signups, and more.
I already have an email list, can I use that too?
You sure can. We’ll add the email contacts from your database to the campaigns (if possible) and will help you manage the database.
Can I still post to my own Facebook and Instagram even if I choose to have you guys help me with it?
Absolutely! Our social media management can either be supplementary or in place of what you’re currently doing. We’ll simple ensure that you’re putting consistent content out there into the world and that the quality is superb.