Retargeting is when a user sees your ads after visiting one of your web properties or interacting with your business in some way. Although many find them to be annoying, the effectiveness of a solid retargeting strategy can not be overstated. Not all retargeting strategies are alike, though, and we can formulate the correct one for your business.

Different types of retargeting

  • Website retargeting: This is the type of retargeting most people think of when they hear the word. This is when people have visited your website and then continue to see your ads on other sites they visit after the fact.

  • URL retargeting: Similar to website retargeting, this type of retargeting is more defined. For instance let’s say your business is a sporting goods store, and your website features different pages about basketball, hockey and tennis equipment.  Your retargeting strategy can be set up to show tennis-related ads to people who visited your tennis page, hockey-related ads to people who visited your hockey page, and so on.

  • Facebook and Instagram retargeting: If you’re driving traffic to your Facebook or Instagram profiles, this type of strategy will bring them back even after they’ve left. The retargeting ads happen on the actual Facebook and Instagram profiles, as opposed to other websites.

Who should use retargeting ads?

Businesses who want to drive consistent messaging to their customers and convert more sales, even when they didn’t happen the first time, should consider a retargeting strategy.

Why your business should choose SC Digital to manage retargeting ads

  1. We know what we’re doing: As expert digital marketers, we have a deep understanding of the different tools available to your business and which are the best for your particular goals. We’ll be able to customize a retargeting strategy that will not only bring people back to your website or social media properties, but also tangible conversions and results.

  2. We’ll involve you in the process to whatever degree you prefer: This process requires a certain amount of involvement from you, the business owner, because we have to make sure we’re investing your money to meet goals you care about achieving. You’ll find our team will take a consultative approach to your marketing as opposed to a “one-size-fits-all” program

  3. Transparent results: You can receive reporting at whatever interval you’d like. If you want instant feedback on the success of your campaigns, then daily or weekly reporting might be the best for you.  Or, if you’d prefer to be a bit more “hands off” and let things run their course (this is the typically the best plan), then monthly reporting and review is probably the right program

Get More Leads

Contact us now and we’ll put together a custom digital strategy to grow your business


“This was the best decision I ever made for my business, and by the far the highest return on Marketing Spend we have ever received.  Customer for life!”

Get started with retargeting advertising today.