Different types YouTube targeting
Demographics: Say you’re a children’s dance studio targeting young parents. YouTube ads will allow you to display your videos to this audience when they are using the platform.
Prior keyword searches: If you’re a real estate agent and are interested in branding yourself for people who have been searching for houses, you can run a video ad in YouTube to people in your city whose search history includes words like, “houses for sale” and “home values in my area.” A compelling “Why work with me” video can be the one element that differentiates you from all the other agents in your town.
Interest targeting: Let’s say your business is a gym or fitness facility, and you want to offer a free first month to anybody who signs up for a membership. You could promote this offer with a video ad in YouTube, and show it only to people who are interested in health, fitness, and active lifestyles
Who should use YouTube ads?
Businesses whose primary goal is to drive more awareness and branding should strongly consider using YouTube advertising.
What if I don’t have any videos of my business?
A successful YouTube marketing campaign does not require that you have a massive arsenal of videos on your channel. Even if you have only 1 or 2 videos, you can run these in your campaign and drive traffic to your website just the same. Need videos produced? Head over to our video production services page to learn more about how we can help.
Why your business should choose SC Digital to manage YouTube ads
We know what we’re doing: As expert digital marketers, we have a deep understanding of the different tools available to your business and which are the best for your particular goals. We’ll be able to customize a YouTube strategy that will not only put your videos in front of the right people, but will help convert them into tangible leads.
We’ll involve you in the process to whatever degree you prefer: This process requires a certain amount of involvement from you, because we have to make sure we’re investing your money to meet goals you care about achieving. You’ll find our team will take a consultative approach to your marketing as opposed to a “one-size-fits-all” program
Transparent results: You can receive reporting at whatever interval you’d like. If you want instant feedback on the success of your campaigns, then daily or weekly reporting might be the best for you. Or, if you’d prefer to be a bit more “hands off” and let things run their course (this is the typically the best plan), then monthly reporting and review is probably the right program